ALL ABOUT BANNER AND GRAPHIC DESIGN
Brand identity design is concerned with the visual aspects of a company or organization’s brand or identity. A brand identity design is the visual element that represents how a company wants to be seen; it is the company’s visual identity, and is how a company illustrates its ‘image.’ A company’s brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company’s materials such as business cards, stationery, packaging, media advertising, promotions, and more. Brand identity may include logo design. Brand identity development is usually a collaborative effort between creative directors, art directors, copywriters, account managers and the client.
Logo Designer
The job of a logo designer is to provide a new and innovative way to express the key message of a company through an image. Logo designers take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, sell, or what they are. It is not likely that a company will specialize in logo design or have a position for a designated logo designer. Art directors and graphic designers usually perform logo designs.
Illustrator
Illustrators conceptualize and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images. Illustrators may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more. Illustrators use many different media, from pencil and paint to digital formatting, to prepare and create their illustrations. An illustrator consults with clients in order to determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate. Illustrating may be a secondary skill requirement of graphic design or a specialty skill of a freelance artist, usually known for a unique style of illustrating. Illustration may be published separately as in fine art. However, illustrations are usually inserted into page layouts for communication design in the context of graphic design professions.
Visual Image Developer
Similar to illustration are other methods of developing images such as photography, 3D modeling, and image editing. Creative professionals in these positions are not usually called illustrators, but are utilized the same way. Photographers are likely to freelance. 3D modelers are likely to be employed for long-term projects. Image editing is usually a secondary skill to either of the above, but may also be a specialty to aid web development, software development, or multimedia development in a job title known as multimedia specialist. Although these skills may require technical knowledge, graphic design skills may be applied as well.
Multimedia Developer
Multimedia developers may come from a graphic design or illustration background and apply those talents to motion, sound, or interactivity. Motion designers are graphic designers for motion. Animators are illustrators for motion. Videographers are photographers for motion. Multimedia developers may also image edit, sound edit, program, or compose multimedia just as multimedia specialists.
Content Developer
Content developer is a generic term used for describing illustrators, visual image developers, and multimedia developers in software and web development. The term has a broader scope that includes non-graphical content as well. A generic name for content that is used in a digital composition are digital assets.
Visual Journalist
Visual Journalists, also known as Infographic Artists create information graphics or Infographics; visual representations of information, data or knowledge. These graphics are used anywhere where information needs to be explained quickly or simply, such as in signs, maps, journalism, technical writing, and education. They are also used extensively as tools by computer scientists, mathematicians, and statisticians to ease the process of developing and communicating conceptual information. They are applied in all aspects of scientific visualization.
Layout artist
A layout artist deals with the structure and layout of images and text in a pleasing format. This can include magazine work, brochures, flyers, books, CD booklets, posters, and similar formats. For magazines and similar productions, color, typeface, text formatting, graphic layout and more must be considered. Is the chosen typeface good for long term reading, or will the eyes get tired? Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction? These are just some of the questions a layout artist must ask themselves. Page layouts are usually done by art directors, graphic designers, production artists or a combination of those positions.
Entry level layout work is often known as paste up art. Entry level layout graphic designers are often known as production artists.
Interface Designer
Interface designers are graphical user interface (GUI) layout artists. They are employed by multimedia, software, and web development companies. Because GUI elements are interactive, interface design often overlaps interaction design. Because interfaces are not usually composed as single computer files, interface design may require technical understanding, including graphical integration with code. Because interfaces may require hundreds of assets, knowledge of how to automate graphic production may be required. An interface designer may hold the job title of web designer in a web development company.
Web Designer
A web designer's work could be viewed by thousands of people every day. Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website. Web designers have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website’s pages. Web designers also design and develop the navigation tools of a site. Web designers may make decisions regarding what content is included on a web page, where things are placed, and how the aesthetic and continuity is maintained from one screen to the next. All of this involves skill and training in computer graphics, graphic design, and in the latest in computer and web technology.
Depending on the scope of the project, web design may involve collaboration between software engineers and graphic designers. The graphic design of a website may be as simple as a page layout sketch or handling just the graphics in an HTML editor, while the advance coding is done separately by programmers. In other cases, graphic designers may be challenged to become both graphic designer and programmer in the process of web design in positions often known as web masters.
Package Designer
A package designer or packaging technician may utilize technical skills aside from graphic design. Knowledge of cuts, crease, folding, nature and behavior of the packaging material such as paper, corrugated sheet, synthetic or other type of materials may also be required. A customer may see the top/outside of a package at first, but may also be drawn to other package design features. A packaging design may require 3D layout skills in addition to visual communication to consider how well a design works at multiple angles. CAD software applications specifically for packaging design may be utilized.
Live banner
In order to display current or relevant content, live banners typically have the ability to retrieve external data from a web server and display it on the fly, enabling them to present marketing opportunities in real-time. For example, a live banner for an airline might promote last-minute seat availability on the day’s flights, at special prices. Other forms of live banner can detect the viewer’s location and tailor the advertising message accordingly, for example by switching to a different language or showing a price in local currency.
Live banners have been used by major advertisers to launch or showcase special events, such as Nike’s launch of www.nikefootball.com in May 2008. Images of Nike athletes performing at the highest level of competition were captured and crafted into banner ads within minutes of the action happening on the field.
GE, working with Beeby Clark+Meyler, may have been the first company to deliver a live webcast of their annual report to investors in a banner ad campaign, using technology from rich media company EyeWonder to stream Chairman-CEO Jeff Immelt in February 2008.
In March 2009, Visa Inc. announced a global advertising campaign called “Go” featuring rich media banner ads with live video feeds of people enjoying themselves in six major cities, with Google map-based ads showing merchants close to the viewer. The campaign was created jointly by AKQA and TBWA\Chiat\Day.
An editing & publishing platform for the management of live banners was introduced in 2009 by Studio Magenta, a Thai company. The platform, named Immedium, is used by web advertisers to update online advertising campaigns using only a web browser, or to feed live banners with content from on online database.
In December 2008, a danish company called LiveAds, introduced a new banner editing platform, allowing the users to edit their online banner campaigns directly through a web interface. LiveAds is built on flash technology, which allow the users to create feature-rich banners, by creating their own graphic and text animations, editing layers and contents on the fly.
Live banners have been slow to catch on with advertisers generally despite their potential to alert customers to immediate or time-sensitive sales offers. The reasons for this are not well known but may be related to the costs and technical complexities and the cautious response from media portals to displaying dynamic advertising content which they are unable to view and approve in advance.
Link exchange
A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.The banners are downloaded from the exchange. A monitor on the exchange determines, from referral information supplied by web browsers, how many times a member web site has displayed the banner advertisements of other members, and credits that member with a number of displays of its banner on some other member's web site. Link exchanges usually operate on a 2:1 ratio, such that for every two times a member shows a second member's banner advertisement, that second member displays the first member's banner advertisement. This page impressions:credits ratio is the exchange rate.
One of the earliest link exchanges was LinkExchange, a company that is now owned by Microsoft.
Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "link popularity" of a site with Web search engines, and of being relatively stable methods of hyperlinking. On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored the site that the original link was on.
Feig notes several aspects of link exchange companies that prospective members take into account:
- Banners that are animated images result in member web sites taking a long time to load. Some companies impose restrictions on animation lengths.
- The size, in bytes, of a banner is important, affecting both how long it takes to load and how long it takes to render the web site displaying the banner.
- Control over the subjects of advertisements is important. Some companies offer guarantees that advertisements will be restricted to certain subjects, will not include advertisements for pornography, and so forth.
- Companies that provide mechanisms to design banners for webmasters often use automated facilities, where the generated banner design is not reviewed by a human being.
GRAPHIC SOFTWARE
In computer graphics, graphics software or image editing software is a program or collection of programs that enable a person to manipulate visual images on a computer.
Computer graphics can be classified into two distinct categories: raster graphics and vector graphics. Before learning about computer software that manipulates or displays these graphics types, you should be familiar with both.
Many graphics programs focus exclusively on either vector or raster graphics, but there are a few that combine them in interesting and sometimes unexpected ways. It is simple to convert from vector graphics to raster graphics, but going the other way is harder. Some software attempts to do this.
Most graphics programs have the ability to import and export one or more graphics file formats.
The use of a swatch is a palette of active colours that are selected and rearranged by the preference of the user. A swatch may be used in a program or be part of the universal palette on an operating system, it is used to change the colour of a project, that may be text, image or video editing.
Several graphics programs support animation, or digital video. Vector graphics animation can be described as a series of mathematical transformations that are applied in sequence to one or more shapes in a scene. Raster graphics animation works in a similar fashion to film-based animation, where a series of still images produces the illusion of continuous movement.
Graphic art software Is a subclass of application software used for graphic design, multimedia development, specialized image development, general image editing, or simply to access graphic files. Art software uses either raster or vector graphic reading and editing methods to create, edit, and view art.
Many artists and other creative professionals today use personal computers rather than traditional media. Using graphic art software may be more efficient than rendering using traditional media by requiring less hand–eye coordination, requiring less visualization skill, and utilizing the computer's quicker (sometimes more accurate) automated rendering functions to create images. However, advanced level computer styles, effects and editing methods may require a steeper learning curve of computer technical skills than what was required to learn traditional hand rendering and visualization skills. The potential of the software to enhance or hinder creativity may depend on the intuitiveness of the interface.
Contents
Specialized software
Graphic design software
Multimedia development software
Image development software
Traditional medium effects
Photorealistic effects
Hyperrealistic effects
Specialized graphic format handling
Software
Specialized software
Most art software includes common functions, creation tools, editing tools, filters, and automated rendering modes. Many, however, are designed to enhance a specialized skill or technique.
Graphic design software
Graphic design professionals favor general image editing software and page layout software commonly referred to as desktop publishing software.
Multimedia development software
Multimedia development professionals favor software with audio, motion and interactivity such as software for creating and editing hypermedia, electronic presentations (more specifically slide presentations), computer simulations and games.
Image development software
Image development professionals may use general graphic editors or may prefer more specialized software. Although images can be created from scratch with most art software, specialized software applications or advanced features of generalized applications are used for more accurate visual effects. These visual effects include:
Traditional medium effects
Vector editors are ideal for solid crisp lines seen in line art, poster, woodcut ink effects, and mosaic effects.
Some generalized image editors, such as Photoshop are used for digital painting (representing real brush and canvas textures such as watercolor or burlap canvas) or handicraft textures such as mosaic or stained glass. However, unlike Photoshop, which was originally designed for photo editing, software such as Corel Painter and Photo-Paint were originally designed for rendering with digital painting effects and continue to evolve with more emphasis on hand-rendering styles that don't appear computer generated.
Photorealistic effects
Unlike traditional medium effects, photorealistic effects create the illusion of a photographed image. Specialized software may contain 3D modeling and ray tracing features to make images appear photographed. Some 3D software is for general 3D object modeling, whereas other 3D software is more specialized, such as Poser for characters or Bryce for scenery. Software such as Photoshop may be used to create 3D effects from 2D (flat) images instead of 3D models. AddDepth is a discontinued software for extruding 2D shapes into 3D images with the option of beveled effects. MetaCreations Detailer and Painter 3D are discontinued software applications specifically for painting texture maps on 3D Models.
Hyperrealistic effects
Specialized software may be used to combine traditional medium effects and photorealistic effects. 3-D modeling software may be exclusively for, include features for, or include the option of 3rd party plugins for rendering 3-D models with 2-D effects (e.g. cartoons, illustrations) for hyperrealistic effects. Other 2-D image editing software may be used to trace photographs or rotoscope animations from film. This allows artists to rapidly apply unique styles to what would be purely photorealistic images from computer generated imagery from 3-D models or photographs. Some styles of hyperrealism may require motion visual effects (e.g. geometrically accurate rotation, accurate kinetics, simulated organic growth, life-like motion constraints) to notice the realism of the imagery. Software may be used to bridge the gap between the imagination and the laws of physics.
Specialized graphic format handling
This may include software for handling specialized graphic file formats such as Fontographer software, which is dedicated to creating and editing computer fonts. Some general image editing software has unique image file handling features as well. Vector graphic editors handle vector graphic files and are able to load PostScript files natively. Some tools enable professional photographers to use nondestructive image processing for editing digital photography without permanently changing or duplicating the original, using the Raw image format. Other special handling software includes software for capturing images such as 2D scanning software, 3D scanning software and screen-capturing, or software for specialized graphic format processing such as raster image processing and file format conversion.
Software:
List of raster graphics editors
List of vector graphics editors
3D computer graphics software Presentation software
Desktop publishing
List of media players Comparison of media players
IMAGE CONVERTION
A massive number of image file formats are available for storing graphical data, and, consequently, there are a number of issues associated with converting from one image format to another, most notably loss of image detail.
Contents
1 Software compatibility
2 Loss due to compression
3 Loss due to format change
4 RAW images
Software compatibility
Many image formats are native to one specific graphics application and are not offered as an export option in other software, due to proprietary considerations. An example of this is Adobe Photoshop's native PSD-format, which cannot be opened in less sophisticated programs for image viewing or editing, such as Microsoft Paint. Most image editing software is capable of importing and exporting in a variety of formats though, and a number of dedicated image converters exist.
Loss due to compression
Besides uncompressed formats and lossless compression formats that can usually be interconverted without any loss of detail, there are compressed formats such as JPEG, which lose detail on nearly every compress. While a conversion from a compressed to an uncompressed format is in general without loss, this is not true the other way around. Even a compressed-uncompressed-compressed round trip without any image manipulation may encur some loss of detail
Loss due to format change
Like any resampling operation, changing image size and bit depth are lossy in all cases of downsampling, such as 30-bit to 24-bit or 24-bit to 8-bit palette-based images. While increasing bit depth is usually lossless, increasing image size can introduce aliasing or other undesired artifacts.
RAW images
More expensive digital cameras usually offer the option to shoot in Raw image format. It should be made clear, that RAW is not a standardized format, in fact, RAW-formats even differ between camera models from the same vendor. Data in a RAW-file is structured according to the Bayer filter's pattern in cameras that use a single image sensor. 'Debayering', the process of obtaining bitmap data from a RAW-image is always a lossy operation.In addition, some downsampling is always performed, again reducing image information.
Source:http://en.wikipedia.org/
BANNER DESIGN
Banner are great way of marketing anything. But most people ignore some important factors that can be helpful in making banners with long lasting impact on visitors. Few simple steps to consider while banner design are as follows: Standard Size: Never ignore the size of you banner, creating an ad that is larger than standard is not the way to get attention. Keep you banner design standard with a bold heading, nice good. Such a banner would attract more attention than any web banner design Flash Animation: Banners with flash animation are more attractive than normal graphic banners. People prefer top click flash banner design more as compared to normal graphic design.Color: Keep colors that are attractive, eye catching but also make sure that colors are easy to look at. Also keep the colors of your banner design same as of your website. Banners should have same look and feel as of your website.Call to Action: It's highly suggested to use call to action like call now, click here, buy now, download etc. Call to action word increases the conversion rates dramatically and using them into won't hurt you anyway.Get Others Opinion: You may also show your sample designs to your friends etc and get there opinion before finalization of your banner.Use Latest Tools: With lots of tools like Bannerdesignerpro you can design attractive flash animated banners with ease and consuming little time. Bannerdesignerpro is animated banner maker software that comes with lots of free banner design templates with latest trends in banner design.
Besttemplatedesign offers web design services for all types of templates, logo, ranging from large banners to entire e-commerce website wraps, Billboard, travel and all kinds of exhibition panel design. Designs are high collision posters for a variety of uses, ranging from fly-posters to window displays. You are exclusive and authoritative banner designs that create a true impact on the target audience by getting your marketing message and promotional material .
Online banner ads were popular for a while and then seemed to fade out in effectiveness. Now they are taken on new directions, formats, and marketers have learned much more about what works online.banner ads are working well for online marketers, this section will grow. To help with designing online banner ads, banner ad placement and sizes, and what to keep in mind for your banner advertising. Within the Design and Layout, Graphic Design, Web Design area you'll find a wide range of annotated links.
An important key to a fast loading web site is the use of minimum number of images. Though images may improve a page make sure that your web site is not just images as this can increase the loading time. Logo design is an essential area of graphic design, and one of the most complicated to perfect. The logo is the image embodying an association. Because logos are predestined to represent companies' brands or corporate identities and foster their immediate consumer acknowledgment, it is counterproductive to regularly redesign logos. avoid going overboard in attempting uniqueness use a small amount of colors, limited colors, spot colors, produce alternatives for dissimilar contexts and design using vector graphics, so the logo can be resized without loss of dependability to be aware of design or trade name infringements include guidelines on the position on a page and white space around the logo for reliable application across a variety of media not use a specific choice clip-art as a distinguishing feature and not use photography or complex imagery as it reduces the instant recognition a logo demands.
The objective of web design is to create a web site that presents content to the end user in the form of web pages once requested. A web banner or banner ad is a form of promotion on the World Wide Web. This form of online promotion entails embedding an announcement into a web page. It is proposed to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image program or multimedia object employing technologies such as Silver light or Flash, often employing animation or sound to maximize occurrence. Images are usually in a high-aspect ratio shape hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Web banners function the same way as long-established advertisements are planned to function: notifying customers of the product or service and presenting reasons why the consumer should choose the produce in question, although web banners differ in that the results for personal ad campaigns may be monitored concurrent and may be targeted to the viewer's interests.
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